What stories do Iorgoni hats tell?

Appreciated, loved, sometimes forgotten and then loved again, hats have been an accessory for centuries that has been given various associations. Men who wear hats are elegant, women mysterious and the list goes on. That is why, from the very beginning, from the moment we made the first hat, we wanted to leave no room for interpretation, and for Iorgoni hats to tell the story of the person who wears them. How do we do that? We admit, there is a little magic involved…

That first hat "came to life", as we like to say, in the summer of 2014 and was to stay in the family. Starting from a sketch, motivated by the passion for tailoring and materials instilled in us since childhood, and by the simple desire to wear a hat that was not like all the others.

We started with rigorous documentation, many attempts, tests, materials, substances, processes, ribbons and other accessories, contradictions and discussions (as in any team with many ideas) – which we will tell you about in another article.

Iorgoni became a brand much later, only after we made hats for all our friends. Of course, at their request.

We opened a small workshop, in which we invested a lot of passion first and foremost – the element that helped us bring all the shapes, colors and ideas together. Here we spend a good part of our time and focus thoroughly on the quality of the materials and the manufacturing process (all Iorgoni hats are handmade, and it can take several weeks for an idea to materialize). Equally important are the details, which, we confirm, really make the difference.

Hats by Iorgoni is a journey from which I learned a lot, but I always kept in mind the idea from which I started: that of creating a hat for everyone.

We invite you to travel with us, at least with your imagination, to places full of sun and color, like Havana , or romantic, like Paris .

The general idea about hats is that they are a sophisticated accessory, but we believe that they are more of a statement by the wearer about their lifestyle and passions.